3rd Annual Big Data Analytics Conference
Coming Soon — 2017 Conference Agenda
View program brochure
For more information:
1.866.678.3933 or 405.744.5208
February 15, 2017
Renaissance Hotel – Tulsa, Oklahoma
Includes experts from BlueCross BlueShield of Tennessee, BOK Financial Corporation, Google, Infinedi, ONEOK, QuikTrip, SAS, Teradata, and Walmart
Have you heard about big data and wondered what it is all about and how to leverage it for your organization and career? Attend the Big Data Analytics Conference and receive answers to your questions about big data. The Big Data Analytics Conference will explore the management and strategic impact big data can have on a company or organization. This cross-industry conference brings speakers from industries throughout the region and nation to share their experience of maximizing the use of big data. Those attending the conference will learn about leading practices in using analytics in energy, finance, medical service, and retail.
Speakers and participants will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business/organizations. This conference is designed for managers and professionals interested in exploring analytics applications and the processes for implementing such initiatives in your organization.
|Tuesday, February 23, 2016
Welcome and Introductions
Dr. Ramesh Sharda, Vice Dean, Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS, Spears School of Business, OSU
Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor, Department of Marketing, Spears School of Business, OSU
Building an Analytics Ecosystem
Smart organizations have been analyzing data for years to increase profits, lower costs, and improve customer experiences. To see real value in your data you need to move beyond basic analytics to optimization, forecasting, machine learning, text analytics, and more. With a wide range of advanced analytics at your disposal, you will reveal optimal and lucrative opportunities, expose risks, deepen customer understanding, and deliver predictive insights. Udo will discuss what it takes to build an ecosystem for analytics and how it will help your company in the future.
Udo Sglavo, Senior Director, Research and Development, SAS, Cary, NC
Flirting with Disaster: What We Can Learn from Analytical Failures
Analytics has become pervasive in our society, influencing millions of decisions every year. There are some organizations even making decisions without human intervention through automated systems. The implicit assumption is that all completed analytical projects are accurate and successful, but the reality is that some are not. Bad decisions made because of faulty analytics can be costly, embarrassing, and even dangerous. Sterling will discuss the root causes of these analytical failures and how to minimize the chances of repeating the mistakes of the past.
Sterling Price, Senior Director, Customer Analytics, Walmart, Bentonville, AR
When Data Becomes Knowledge
Medical informatics affects everyone in the healthcare system. That’s why leveraging data to drive business value is a daily occurrence at BlueCross BlueShield of Tennessee. When faced with new market challenges around consumer engagement and retention, BCBST turned to data for proactive consultation with its members, providers, and employer groups. BCBST is turning data into actionable information to reduce costs, increase the quality of care, and improve outcomes.
Sherri Zink, Senior Vice President, Chief Data and Engagement Officer, BlueCross BlueShield of Tennessee, Chattanooga, TN
Tulsa Business Forum with Ann Compton, former ABC News correspondent
A distinguished and highly respected veteran of the White House press corps, Ann Compton offers a historical perspective of the presidency and the biggest stories of our time, today’s event-making headlines, and the 2016 presidential election.
|1:40- 2:20 p.m.
Sports Analytics Enters the Golden Age
The hottest topic in sports right now is analytics – the ability to make better decisions based on data and insights. Dave will survey the state-of-the-art analytics being used for baseball, basketball, football, hockey, and soccer with examples of what pro teams are doing in the analytics area. He will distinguish between front-office operations (fan engagement, ticket pricing) and the back-office (coaches, trainers, players). He will also discuss how business analytics and sports analytics aren’t that different – skills learned in one are valuable in the other.
Dave Schrader , Retired Director of Marketing and Strategy, Teradata Corp., Los Angeles, CA
Google: Analyzing and Using Big Data to Improve your Business and the World
The world is inundated with data including videos, documents, web content, financial data, etc. The ability to process and make sense of data is critical to solving some of the world’s biggest problems and to manage and optimize businesses. For example, self-driving cars make use of the wealth of available geo and gps data and Google analytics is a free tool that analyzes data about web traffic for your business. Michael will discuss some of the challenges and opportunities that exist when working with and analyzing these big data sets.
Michael Wooten , Data Center Operations Manager, Google, Inc., Pryor, OK
Panel: Using Big Data Analytics
This panel will discuss how data is being utilized in the energy, finance, medical services, and retail industries and how it is making a difference in their companies. Learn how your company/organization can leverage data to your greatest benefit.
Moderator: Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor, Department of Marketing, OSU, Spears School of Business
Energy: Tom May, Director, Corporate Applications Technical Operations, ONEOK, Inc., Tulsa, OK
Finance: Sally Mannix, Executive Vice President, Chief Technology Officer, BOK Financial Corporation, Tulsa, OK
Medical Services: Brad Cost, President, CEO, owner, Infinedi, Tulsa, OK
Retail: Bryan Gross, Director of Business Intelligence, QuikTrip, Tulsa, OK
Thank you to our 2016 Sponsors!
If a participant would like to cancel her/his registration less than 10 days prior to the conference, you are welcome to send a substitute. All guarantees have been submitted to the hotel, so refunds are not attainable. A refund is available given notification no later than 11 days prior to the conference. If you are transferring your registration to a colleague, please contact the OSU Center for Executive and Professional Development at 1-866-678-3933 or firstname.lastname@example.org.
For more information
For more information, contact the Center for Executive and Professional Development
Toll Free 1-866-678-3933 | Phone 405-744-5208 | Email email@example.com